The LGBTQ+ community, particularly Millennials and Gen Z, faces unique financial challenges hindering their ability to achieve long-term financial goals like generational wealth. There's a lack of financial platforms addressing their specific needs.

Mosaic is a proposed high-yield savings app designed to cater to the LGBTQ+ community. It offers personalized savings goal categorization, motivational tools, and gamification to encourage saving. The app aims to empower users by providing a clear path to financial independence and building healthy financial habits within the community.

The Reutlinger, a respected Jewish senior living community, underwent a logo redesign to modernize its brand image while maintaining its heritage. The refreshed logo incorporates updated elements while preserving core components, providing greater design flexibility for future marketing materials.

Brazilian Glamours Salon is a renowned Southern California boutique celebrated for its innovative hair styling, particularly the signature Brazilian Blowout. While initially relying on referrals and promotions, the salon recognized the need for a strong online presence and distinctive branding.

The menstrual products market has shifted towards lifestyle branding, but there's a gap in addressing broader menstrual health concerns, particularly access and education. Periodpro aims to fill this gap by providing comprehensive resources for single fathers navigating their child's puberty. The platform offers science-based information, personalized product subscriptions, affordable pricing, and empathetic support to empower both parents and teens.

Hydura is an industry-leading fiberglass pool brand that produces a luxury line of customizable pool shells and pool products.

The objective of this project was to create a unique brand, separate from the parent company, that could be sold to pool builders outside of the current network. The final concept was chosen based on the minimalist and futuristic font and how it embodies the forward-thinking mindset Hydura aims to live by.

Premier Pools & Spas (PPAS) is a leading nationwide franchise specializing in concrete, vinyl, and fiberglass pools. With over a 30-year legacy, the brand sought a modern, family-friendly refresh to align with evolving consumer tastes. As a digital leader in the industry, generating millions of website visits annually, PPAS also prioritized enhancing user experience through a comprehensive website overhaul. When the time comes to launch the rebrand, it will look like the following.

Premier Franchise Management holds an annual multi-day conference and awards ceremony for all the franchises. The corporation added another 25 franchises in 2022, bringing the number to over 120 by the end of the year, making this conference the largest one yet. Franchise owners, salespeople, office personnel, construction workers, and vendors were among those attending. This provided an opportunity for franchises to meet one another and learn from the best in the field.

The Owners Retreat is an annual event to celebrate the owners of all the Premier franchises and provide bonding opportunities as the franchises are spread out nationwide. This year's event was held in Marco Island, Florida, at a resort that hosted excursions, cocktail hours, and a golf tournament. Given the event's location, I incorporated a beach-themed design into the logo and visual branding.